Privacy Policy

Effective Date: 10.20.2023
Last Updated: 2.1.2026

This Privacy Policy describes how Tong Real Estate (“Company,” “we,” “our,” or “us”) collects, uses, shares, and protects your information when you visit tongrealestate.com (the “Website”), submit forms, communicate with us, or use our services.

By accessing or using our Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

• Name

• Email address

• Phone number

• Mailing address

• Property preferences

• Transaction-related information

• Appointment or consultation details

• Any other information you submit through forms or communications

Automatically Collected Information

When you use our Website, we may automatically collect:

• IP address

• Browser type and device information

• Pages visited and time spent on pages

• Referral source

• Cookies and tracking data

This information helps us improve functionality, security, and user experience.

2. How We Use Your Information

We may use your information to:

• Provide real estate services

• Respond to inquiries and schedule appointments

• Send property updates, marketing communications, or service information

• Personalize your Website experience

• Improve our Website and services

• Comply with legal obligations

• Prevent fraud or misuse

3. Communications, Calls, and Text Messages (TCPA Compliance)

By providing your contact information, you consent to receive communications from us, which may include:

• Phone calls

• Emails

• Text messages (SMS/MMS)

• Automated or prerecorded communications where permitted by law

These communications may relate to:

• Your inquiry

• Real estate services

• Appointments or transactions

• Listings or marketing information

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by:

• Replying STOP to text messages

• Clicking unsubscribe in emails

• Contacting us directly

We do not sell or share SMS opt-in information with third parties for marketing purposes.

Consent is not required to purchase or sell real estate services.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Operate and maintain the Website

• Analyze traffic and usage

• Improve user experience

• Support marketing and advertising efforts

Cookies may include:

• Essential cookies — required for Website functionality

• Analytics cookies — to measure usage and performance

• Marketing cookies — to deliver relevant advertising

You can manage cookie preferences through your browser settings. Disabling cookies may affect Website functionality.

5. How We Share Information

We do not sell your personal information.

We may share information with:

• Service providers and technology vendors

• Real estate professionals involved in your transaction

• Marketing and advertising platforms

• Legal or regulatory authorities when required

• Business successors in the event of a merger or acquisition

All third parties are expected to maintain confidentiality and security.

6. Lead Capture, CRM, and Marketing Automation

We may use third-party customer relationship management (CRM), marketing automation, and lead capture platforms to store and manage information submitted through our Website.

These platforms may include services such as:

• kvCORE

• Follow Up Boss

• Email marketing providers

• Advertising and remarketing platforms

Information submitted through forms may be transmitted to and stored within these systems to help us:

• Respond to inquiries

• Provide property information

• Send updates or marketing communications

• Manage client relationships

These providers are contractually obligated to safeguard your data.

7. Real Estate MLS & Property Data Disclaimer

Property listing information displayed on this Website may be sourced from Multiple Listing Services (MLS) and other real estate data providers.

Information is deemed reliable but not guaranteed and should be independently verified.

Listing data may include the name of the listing brokerage and other attribution required by MLS rules.

Users may not reproduce, redistribute, or use listing data for commercial purposes without written consent from the applicable MLS or listing broker.

Property availability, pricing, and details are subject to change without notice.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide services

• Comply with legal and regulatory obligations

• Resolve disputes

• Enforce agreements

Real estate transactions may require longer retention periods under applicable laws.

10. Your Privacy Rights

Depending on your location, you may have the right to:

• Access personal information we hold about you

• Request correction of inaccurate data

• Request deletion of your information

• Opt out of certain data uses

• Request information about data sharing practices

To exercise your rights, contact us using the information below.

We will not discriminate against you for exercising privacy rights.

11. Michigan Residents

Residents of Michigan may request access to, correction of, or deletion of personal information, subject to legal and contractual limitations, including record-keeping obligations related to real estate transactions.

Requests may be submitted using the contact information below.

12. International Users & GDPR Notice

If you are accessing this Website from outside the United States, including the European Economic Area (EEA) or United Kingdom, we process personal data under one or more of the following legal bases:

• Your consent

• Performance of a contract or pre-contractual steps

• Legitimate business interests

• Compliance with legal obligations

You may have rights including:

• Access to your personal data

• Correction of inaccurate data

• Deletion (“right to be forgotten”)

• Restriction or objection to processing

• Data portability

• Withdrawal of consent

Your information may be transferred to and processed in the United States, where data protection laws may differ.

13. Third-Party Links

Our Website may contain links to third-party websites, including listing platforms or social media. We are not responsible for the privacy practices of those websites.

14. Children’s Privacy

Our Website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Your continued use of the Website after changes constitutes acceptance of the updated policy.

16. Contact Information

If you have questions about this Privacy Policy or your personal information, please contact us:

Tong Real Estate
Website: https://tongrealestate.com
Email: hello@tongrealestate.com
Phone: 586.500.5115